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When the point of purchase for an item is not easily located, consider another strategy. For example, go directly to a school or administrative site and ask questions about your product or service. Try to locate a potential user. Use common sense. Be practical.
Ask questions like . . . "Do you ever require________?" If that person indicated yes, then ask them, "How do you obtain it? Do you order it from a storehouse? Can you utilize informal purchase procedures? Can you buy it locally with imprest funds? Who does the actual purchasing? What's their name? . . . Phone number?"
It is at this point the vendor should begin to backtrack, recreating the chain of events along the purchase trail. This track will eventually lead to identifying a school, or other point of purchase. Eventually the buyer's name, a telephone number, and additional details about the purchase of the item will surface. This process of backtracking works well in marketing complex, technical, and/ or unusual products and services.