The task
Students were asked to write a report analyzing a favorite television
station.
| Circumstances of performance This sample of student work was produced under the following conditions: | |
| alone | in a group |
| in class | as homework |
| with teacher feedback | with peer feedback |
| timed | opportunity for revision |
What the work shows
d
Speaking, Listening, and Viewing: the student
makes informed judgments and about television, radio,and film production;
that is, the student:
• demonstrates an awareness of the presence of the media in the daily
lives of most people;
• evaluates the role of the media in focusing attention and in forming
opinion;
• judges the extent to which the media is a source of entertainment
as well as a source of information;
• defines the role of advertising as part of media presentation.
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d
The student
established the context by stating an opinion about The Learning
Channel in the first sentence. The student then listed a wide range
of people who would be interested in this station which demonstrates
an awareness of the presence of television in the lives of most
people.
The work
clearly illustrates the relationship between television program
scheduling and the corresponding advertising. The student also explained
the notion of advertisements targeting specific audiences.
The
student recognized the role of targeting in the way television
stations plan their daily programming.
While
noting that advertising plays a crucial part in the running
of any television station, the student details the types of
informational programming provided by The Learning Channel.
The student described this channel as being a major source
of information for a wide number of people.