PROGRAM DESCRIPTION
The idea of an office simulation can be
traced back to the 17th Century. In Europe, simulated
practice firms have been established for many years as places for
commercial training. Since World War II, however, these simulated
offices have evolved into a practical vehicle for interdisciplinary
instruction and an in-school work experience.
After visiting practice firms in Vienna,
Austria in 1994, the New York City High School Superintendents
spearheaded the development of practice firms (virtual enterprises) in
seven New York City public high schools. The year was 1996. Today there
are 66 firms in fifty-three high schools within New York City, with many
more in the planning stage.
The New York City Department of Education is
proud to have pioneered this concept in the United States.
Virtual Enterprises International™ is a
trademark of the New York City Department of Education.
A Virtual Enterprises (VE) is a simulated
business that is set up and run by students with the guidance of a
teacher/facilitator and a business partner. This program allows students
to experience, in a simulated business environment, all facets of being
an employee in a firm. The Virtual Enterprise involves students in
every aspect of a business, including human resources, accounting,
product development, production, distribution, marketing and sales.
This workplace simulation enables students to understand how employees,
workgroup teams, and departments interact with each other and work
together for the goal of the company.
The program is based on the European concept
of practice firms, in which students run simulated offices in their
schools and engage in virtual trading with other practice firms. It is a
comprehensive and student-oriented approach towards teaching and working
that provides practical and task-oriented instruction in a real-world
environment, which ultimately conveys the expectations of the
workplace. With communication links to nearly 3,000 firms around the
world, the VE exposes students to different cultures, business practices
and currencies and gives students a broader international perspective.
Students engage in hands-on applications, problem solving and written
and verbal communication. In addition, students learn about a variety
of careers associated with business and industry, acquire global
economic knowledge (including monetary and business systems of the
countries in which the practice firms operate), and use technology as
applied in business, including the use of the Internet for global
transactions and communications.
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The Virtual Enterprise
Five
departments comprise the VE company: Administration, Accounting/Finance,
Marketing, Sales/Purchasing, and Human Resources. The company has a
Chief Executive Officer (CEO), a president, and vice-presidents that
head each department. The responsibility of Administration is to oversee
company operations. The Accounting Department handles all monetary
transactions, including accounts receivable, accounts payable as well as
the company banking system. The Accounting and Human Resource
Departments manage the 401K plans for the employees. The Human Resources
Department handles all personnel issues, including the development of an
Employee Manual (outlining company policies and procedures), the hiring
and firing of employees, and employee evaluations. The Sales/Marketing
Departments plan and execute marketing, advertising and promotional
strategies for the business.
Students actively participate in the
proceedings of their respective departments and directly contact other
practice firms to do business. In this process, students learn in a way
that allows them to improve their ability to handle information, to make
decisions, to work in groups and independently, to set up objectives,
and to evaluate—in other words—to be life-long learners.
The work is task-oriented. Where possible,
students rotate jobs and perform tasks in all departments (except where
a special skill is needed--like an art director). Students work alone or
as part of a team. In the VE company, errors in judgment do not bear
disastrous consequences. Instead, they become teaching and learning
opportunities.
The difference between a Virtual Enterprise
and an actual business is that no goods are produced nor actual currency
exchanged. The transfer of funds is made electronically through a
Web-based simulated banking system that links all U.S. firms with each
other and with the rest of the world.
To become involved, students should see their
guidance counselor, who can provide them with information about the
program, prerequisites, and crediting.
The Teacher As Facilitator
In the VE learning environment, the
teacher’s role changes from “sage on the stage” to “guide on the side.”
The teacher’s primary responsibility is to guide and direct student
learning, not to deliver a daily prescribed “lesson.”
Corporate Business Partners
Corporate
business partners adopt a school and provide direct assistance to VE
students in that school. They help to identify professionals within the
organization who can provide guidance and advice on various business
issues related to the virtual enterprise. In addition, corporate
business partners provide the following:
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schedule visits to their corporation so that students in the VE
may visit their counterparts in the
corporation.
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work with the VE on the design of trade fair booths and the
marketing of their products.
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provide in-kind contributions (display materials, sample
products) to support the development of
the trade show.
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provide internships for
students or subsidize an internship at a
community-based, not-for-profit organization.
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provide externships for teachers
National And
International Trade Shows And Other
Activities
Students engage in various business
activities throughout the year, which create authentic applied learning
opportunities. Participation in
national and international trade fairs as well as the business plan
competition are the capstone components of the VE program that actualize
the world of work, communications, technology and global business.
Trade fairs provide students with the
opportunity to present and market the products/services of their virtual
business in a competitive marketplace with their local and global
colleagues and peers.
Last year's event was held on March 29-30, 2007 at the
69th Regiment Armory in Manhattan and it was the largest event ever
hosted in New York City, with over 132 schools participating from all
over the world.
Now in its
twelfth year, this year's New York City Trade Fair will take place on
April 3-4, 2008.
During the two-day period, the trade fair
will host approximately one hundred exhibitors, representing New York
City high school and college-based simulated business firms. Domestic
and international participation will include firms from our national and
international network of firms. Set as a professional international
exposition, the trade fair hosted more than 2,500 attendees last year
and is expected to host 3,000 visitors this year, with delegations of
students and educators expected from around the world.
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